You will be introduced to this award by using a blended approach - you will have online sessions, in which marketing specific concepts, theories and frameworks will be introduced, and face to face delivery, where you will get the opportunity to apply these concepts to real case scenarios. You will engage in activities directed and supervised by lecturers, and will also undertake work in an autonomous way. The course will be assessed through a blend of assignments and project work.

You will develop a range of personal and professional skills including:

  • Communication
  • Team working
  • Problem solving
  • Organisation
  • Self-management

Through working on tasks and projects with the other class colleagues, you will build your confidence, adaptability, leadership and determination.

  • One year full-time

The HNC includes mandatory and optional units. The optional units that you will study have been selected to provide a wide range of skills and knowledge necessary in a marketing environment, from:

  • Customer care
  • Project management
  • Leadership 
  • Accounting software

These optional subjects are underpinned by mandatory units:

  • Marketing
  • Advertising
  • Public relations
  • Marketing research
  • Marketing planning
  • Digital marketing
  • Graded unit - which is an opportunity for you to demonstrate your understanding of how the different subjects are integrated
  • At least one relevant Higher at level C or above plus four National 5s at Grade C or above in relevant subjects (e.g. Business, English, Modern Studies, History, Admin and IT, Religious, Moral and Philosophical Studies, Computing, Geography, Maths or Science based subjects).
  • Foundation Apprenticeship: Business Skills SCQF Level 6.
  • Advanced Certificate: Business Enterprise including a minimum of 12 SQA credits.
  • Relevant industry experience and/or other qualifications will be considered on an individual basis.
  • Complete your HNC and then progress to start: HND Marketing, which will enable your progression to a wide range of degrees and honours degrees.

You can progress into employment in a range of roles. Opportunities include:

  • Marketeer
  • Social media administrator
  • Social media content creator