Study online at a time that suits you - flexible start dates available

This online module starts with a basic understanding of what marketing is and its function within an organisation. It will then take you through the various business orientations and how they have evolved over the years. We will then concentrate on the marketing orientation and how this requires the involvement of everyone within the organisation and finally the role of marketing will be discussed and how the marketing department aligns with the other departments in a typical organisation.

  • Online delivery
  • Study at your own pace
  • Definition of marketing
  • Business orientation
  • Marketing concept 
  • Marketing mix 
  • Marketing approach
  • Online application