Back to all courses

HNC Business with Digital Marketing

The HNC is designed for people who want to develop skills for and gain an understanding of the fascinating and complex world of Business with a specialism in Digital Marketing.The HNC introduces the key functions in a business organisation (eg management, economics, marketing, accounting, communication and the ability to manage change driven by emerging technologies and changes in the internal and external environments). The HNC also develops human cognitive and transferable skills that are key for success in the business environment.

Save to my Shortlist Save to shortlist Share Share

Level:

SCQF 7

Duration:

1 academic year
Enquire now

Who is this course for?

The HNC and HND Business is suitable for a wide range of candidates including:
  • School leavers
  • Adult returners to education
  • Individuals in employment who wish to enhance their career prospects
  • People who wish to start their own business

What skills will I learn?

You will develop a range of personal and professional skills including:
  • Communication
  • Team working
  • Problem solving
  • Self-management
  • Organisation
Through working on tasks and projects with your class colleagues, you will build your:
  • Confidence
  • Adaptability
  • Leadership
  • Determination

What will I study?

The HNC includes mandatory and optional units of study. The optional units that you will study have been selected to provide a wide range of business awareness from understanding the different functions in a business, to the specialist area of Human Resource Management. Additionally, subjects such as Digital Marketing Communications: Website Tools and Techniques, Digital Marketing Communications: Content Development, Contemporary Marketing Issues, and Principles and Practices of Selling will provide you with the skills to understand the role of personal selling in different types of organisations, business to business and business to customer and provide overview of the digital marketing sector and the key digital platforms used for corporate communication. This unit is intended to develop the knowledge and digital skills of learners keen to take up an entry level Marketing, Advertising and/or PR role.
  • These optional subjects are underpinned by mandatory units:
  • Business Fundamentals and Emergent
  • Technologies
  • Managing People and Organisations
  • Economics
  • Marketing
  • Accounting
  • Communications
  • Graded Unit – which is an opportunity for you to demonstrate your understanding of how the different subjects are integrated.
You will study different topics that cover all aspects of business from managing people, economics and marketing, to accounting and digital marketing - content creation for a business. All subjects require you to think about theory but also will require you to consider how you put that theory into practice in real world and case study situations.You will analyse different situations which businesses could face, using information from the external business environment such as market forces and competition and from the internal business environment such as financial information and performance data.The course is delivered using a blended approach, where you will learn through a combination of time with a tutor and your class colleagues, as well as working on independent learning activities. The course will be assessed through a blend of assignments and project work.

Application Information

What further study options are available?

Direct entry into year 2 (HND) requires the full, successful completion of the related HNC with 15 SQA credits. Complete your HNC and then progress to start: HND Business at Fife College which could provide further progression to a BA or BA (Honours) Business Management at Fife CollegeIt is possible to progress on to a degree at university from this course - see our HE and Degree Pathways guide for more information.

What career opportunities are there?

The HNC Business with Digital Marketing enable candidates to acquire skills and knowledge in key business functions such as management, marketing, and finance.These qualifications also help enhance relevant knowledge and skills in economics, communication, problem solving and Digital Marketing. These roles allow you to support the essential work of the NHS, local government and other public bodies such as Police Scotland or the Civil Service.In the private sector you would have the opportunity to work in Marketing, Human Resource Management, Finance and Administration in many different areas such as banking, retail, travel and hospitality.With the range of knowledge and skills developed in this course, you have the starting point that can help you to open many different doors to employment.