• Inspire young people to consider hospitality careers.
• Embed hospitality skills into school education.
• Create clear pathways from school to employment.
• Direct interventions in schools: Deliver hospitality-focused activities during the academic year (Target: full implementation by 2026/27).
• Engage with Developing the Young Workforce (DYW) and Skills Development Scotland (SDS) to amplify opportunities.
• Foundation Apprenticeships and taster sessions: Offer SCQF Level 4–6 hospitality courses and practical experiences.
• Career pathway visibility: Promote progression routes from school to college, apprenticeships, and higher education.
• Increased participation of schools in hospitality skills activities by Year 2 and Year 3.
• Improved awareness and uptake of hospitality careers among young people.
• Contribution to long-term goals of 1,200 individuals trained and 120 supported into employment by 2030.